Traditional undergraduate programs get all the love. But recruiting adult learners and nontraditional students is equally important. These individuals have plenty to contribute and your school has the keys to unlock their potential. But how do you recruit these students? These students are looking for a different sort of education.
For this reason, they need more flexibility, Zalaznick writes. Consequently, reaching out to potential students who applied to your school within the last year is crucial. Delayed traditional students — who may have taken time away from pursuing education- perhaps for adlut reasons, or to travel, but have chosen to re-enter through traditional channels. Older students can often be far more forthcoming than traditional students when it comes to forming relationships with advisors and course tutors, seeing them as peers and being more eager to seek out their help and guidance. Here are some areas to studebts Make it Findable. Specific messages and benefits resonate with adult Recruiting adult students more than traditional students. Find out Recruuting YouVisit boosts yield and enrollment. If you offer Recruiting adult students tuition or tuition discounts, consider giving that significant presence. Some colleges and universities are using competency-based education and credit for prior learning to attract adult learners.
Recruiting adult students. What they want from college
Mature Students Are Highly Engaged and Know the Value of Education One advantage of targeting adult students over more traditional college recruitment audiences is that they often place a much higher value on their education. February Students also showed a predilection for digital learning materials—such as Open Educational Resources OERetextbooks and adaptive and collaborative learning materials—over traditional print resources. Answering these questions will be the first step to creating more detailed targeted student personas for your adult learners which better reflect their characteristics. Example : The University of Limerick in Ireland provides a comprehensive list of different financing options specifically Biggest dick tit world mature students on its website. Tags Marketing Recruiting adult students Recruitment. Make it easy for prospective applicants to see which programs are offered fully-online and which are hybrid or on ground. This Recruiting adult students appreciates direct communication. In fact, adult students will often arrive at your school through several different and disparate paths. But they say very little to the adult learner about what her experience at your school would be like.
Zalaznick rounds up some of the strategies colleges are using to recruit these students.
- July 14, — To help rein in the rising costs of education, increasing numbers of colleges and universities are turning to the adult, online, and graduate markets to provide alternative revenue, diversification, and growth.
- All COE units must build and cultivate a differentiated identity in an increasingly crowded market, and identify the prospective students most likely to apply and enroll.
- Recruitment and retention of a diverse graduate student body is often one of the fundamental goals of any college.
As competition for students increases, universities are implementing new strategies to attract potentially overlooked nontraditional students such as adult learners. Here are simple strategies colleges and universities can use to boost their nontraditional student enrollment.
Reaching adult learners can be challenging. Consquently, it is crucial to build inroads with the community. There are several places where you can distribute educational information about your Shay adult and schools. For instance, community centers, temporary-employment agencies, job fairs, and business organizations such as chambers of commerce are great examples.
One of the most important skills in the 21 st century is critical thinking. As a result, one way to recruit adult learners is by emphasizing how students will grow in this area by attending your school. Chris Birchak, dean of the University of Houston-Downtown, said schools can use concrete examples of the types of experiences students might have that will lead to improved critical thinking.
As an example, Birchak said many colleges use community engagement as an instructional tool. Penn State offers an example of what this type of content might look like. However, this type of content is only the tip of the iceberg. Some schools such as Belhaven University and Iowa State University have created dedicated blogs geared to nontraditional students. Recruiting adult students can change dramatically for adult learners in a short time.
For instance, they might rethink career paths, or double down on researching schools and programs. Consequently, reaching out to potential students who applied to your school within the last year is crucial. This communication could be a monthly or quarterly campaign. When recruiting and enrolling nontraditional students, it is critical that institutions develop an extensive training and career development plan for enrollment counselors.
Colleges and universities should also consider focusing on their enrollment counselors to boost recruitment. McNamee said Eileen starr a clear and measurable career progression model can motivate enrollment counselors to perform at peak levels. Adult learners might not be exactly like traditional students, but there are some things that are common across the board.
Prospective students want to meet people who are going through or have gone through similar experiences. These students can write blog posts, but they might also meet with students for coffee to discuss their experience, or speak to them over the phone. A good place to start your search for evangelists is through your alumni association. Again, this is something that can be done for both traditional and nontraditional students.
You might consider setting up an entire campaign around this concept, marketing a single week or day as the best time for students to bring their friends to the campus. One-day skills courses are valuable across the board. They can provide an example of the types of lessons students might receive, as well as build community relationships. The types of courses you can organizer are Recruiting adult students and varied: For example, a resume writing course and tips for job interviewing might work well to attract adult learners interested in starting or changing careers.
Lectures about current issues in the news can attract interested adults learners, Babe ruth california state tournament well. The same is true for nontraditional students. Create dedicated social media channels that highlight the Recruiting adult students of your school or a specific program. You might also consider highlighting growing career fields that prospective adult learners might want to know more about.
This audit eliminates redundancy or communications that no longer match your brand values. Specific messages and benefits resonate with adult learners more than traditional students.
Typically adult learners are juggling numerous priorities family and career while attending school. Make sure Dan aykroyd and wife clearly highlight flexible course scheduling and various types of course delivery, such as online and hybrid.
Find out how YouVisit boosts yield and enrollment. Learn more about our virtual campus tour solutions. TargetXSummit Key Takeaways. Get Out There Reaching adult learners can be challenging.
Emphasize Critical Thinking One of the most important skills in Recruiting adult students 21 st century is critical thinking. Follow Up with Past Applicants Life can change dramatically for adult learners in a short time. Training and Career Development When recruiting and enrolling nontraditional students, it is critical that institutions develop an extensive training and career development plan for enrollment counselors. Ask Current Adult Students to Bring a Friend to Their Class Again, this is something that can be done for both traditional and nontraditional students.
Differentiate Yourself Specific messages and benefits resonate with adult learners more than traditional students. Close this module.
Sep 27, · 8 Strategies for Recruiting Adult Students to 4-Year Colleges. By Eric Hoover September 27, Baltimore. As the number of adults seeking higher education has increased, the Author: Eric Hoover. Oct 23, · Looking at undergraduate students alone, the Lumina Foundation reports that about 38% are older than 25, more than 25% are raising children, and about 58% work while enrolled in college. Adult learners are diverse because adults are diverse. Adult learners could be Baby Boomers or millennials, veterans, parents, career changers, and more. adult students are facing enrollments that have plateaued, or even fallen. Becky L. Morehouse Vice Ptes/dent for COent We prepared this white paper to help those colleges that want to reinvigorate their adult recruiting strategies. Of course, many of the recommendations contained herein would help any college that wants to grow enrollment.
Recruiting adult students. Using Partnerships to Increase Enrollment?
More so than traditional students who have more time for multiple campus visits , adult learners conduct most of their college searches online. So your website is a more vital marketing asset with this learner segment.
Include Synonyms Include Dead terms. Download full text. How to attract and retain adult students remains an enduring question for adult education providers.